- Identifying you when you sign-in to the Website. This allows us to provide you with product recommendations, display personalised content, recognise you as a member, and enable you to benefit from customised features and services we provide only to our members.
- Delivering content, including advertisements, relevant to your interests on the Website and third-party sites. Our interest-based advertisements are subject to your preferences as described herein below.
- Keeping track of your specified preferences. This allows us to honour your likes and dislikes, such as whether or not you would like to see interest-based ads. You may generally exercise your preferences through the Account created for you when subscribing to our services.
- Conducting research and diagnostics to improve the Website’s content, products and services.
- Preventing fraudulent activity.
- Improving security.
On the Website, FireFinch displays interest-based advertising using information you make available to us when you interact with the Website, content, or services. Interest- based ads, also sometimes referred to as personalised or targeted ads, are displayed to you based on information from activities such as purchasing on the Website, visiting websites that contain our content or ads, interacting with our online tools or using our payment services.
We do not provide any personal information to advertisers or to third party websites that display our interest-based ads. However, advertisers and other third parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalised ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who bought or browsed for classical music). Also, some third parties may provide us information about you (such as demographic information or websites where you have been shown ads) from offline and online sources that we may use to provide you more relevant and useful advertising.
We offer you choices about receiving interest-based ads from us. You can choose not to receive interest-based ads from us. You will still be able to see these ads but they will not be personalised. You may modify the settings in most browsers to notify you when you receive a new cookie or disable cookies altogether. Please note that if you choose to disable some categories of cookies that we use, you may experience reduced functionality or be prevented from using the Website altogether.